Journal

Staying strong after 50: How to maintain your muscles as you age

Staying strong after 50: How to maintain your muscles as you age

After middle age, we naturally lose muscle mass every year. But good nutrition and regular exercise will help you stay strong and capable.

Health myths debunked: Do we need less sleep as we get older?

Health myths debunked: Do we need less sleep as we get older?

There’s a persistent myth that older people need less sleep. But taking care of our sleep is one of the most powerful things we can do to protect our health as we age.

Dr Max: I’m now in my seventies. Here’s my own approach to getting older

Dr Max: I’m now in my seventies. Here’s my own approach to getting older

Ageing is inevitable, but decline is not. What matters is the number of years we stay physically capable, mentally sharp and independent. That’s what I’m trying to protect as I age.

Discover our Healthy Ageing Blend

Discover our Healthy Ageing Blend

Almost all Prime Fifty supplements include our Healthy Ageing Blend – an extra layer of nutritional support that builds a strong foundation for your health as you age.

What your body needs after 50 that it didn't need before

What your body needs after 50 that it didn't need before

Most of us don’t just want to live longer – we want to keep living well as we age. Nutrition is one of the most powerful things we can control to make that happen. 

Why Prime Fifty?

Why Prime Fifty?

We believe ageing isn’t about limitation. It’s about supporting your body to stay active, capable and independent. We design our supplements to do just that, based on the science of ageing.

Share your story with us

Have we made a difference to your life? We're looking for people who are passionate about health and our supplements to share their unique story with us.

  • Do you feel our supplements have had a positive impact on your health?
  • Are you feeling better than you have in years?

Whether you've been using our supplements for months and have a story to tell about your new found lease of life, or you're a health blogger that wants to help fly the Prime Fifty flag, we'd love to hear from you.

Customer stories can feature on our website, in national media, including newspapers (online and print) and magazines.
These stories help people decide which supplements are best for them. Your story could be the reason why someone else takes steps towards improving their health.