Journal

Health myths debunked: Do we need less sleep as we get older?

Health myths debunked: Do we need less sleep as we get older?

There’s a persistent myth that older people need less sleep. But taking care of our sleep is one of the most powerful things we can do to protect our health as we age.

Dr Max: I’m now in my seventies. Here’s my own approach to getting older

Dr Max: I’m now in my seventies. Here’s my own approach to getting older

Ageing is inevitable, but decline is not. What matters is the number of years we stay physically capable, mentally sharp and independent. That’s what I’m trying to protect as I age.

Discover our Healthy Ageing Blend

Discover our Healthy Ageing Blend

Almost all Prime Fifty supplements include our Healthy Ageing Blend – an extra layer of nutritional support that builds a strong foundation for your health as you age.

What your body needs after 50 that it didn't need before

What your body needs after 50 that it didn't need before

Most of us don’t just want to live longer – we want to keep living well as we age. Nutrition is one of the most powerful things we can control to make that happen. 

Why Prime Fifty?

Why Prime Fifty?

We believe ageing isn’t about limitation. It’s about supporting your body to stay active, capable and independent. We design our supplements to do just that, based on the science of ageing.