Introducing Dr Max Gowland

Max has always believed that getting older shouldn’t mean slowing down. His focus is simple: helping people over 50 stay active, independent and feeling their best.

He holds a PhD in Amino Acid Chemistry from the University of Nottingham and has spent much of his career in senior roles at companies such as Procter & Gamble and Reckitt Benckiser. That experience gave him a strong grounding in product development, quality and what really matters to customers.

Max went on to found and run Prime Fifty Ltd for seven years, building it around the needs of the over-50s community. Today, as Chief Scientific Officer, he works closely with the team to shape and refine the product range, making sure everything is grounded in solid science and practical benefit.

You may also recognise him from QVC, where he regularly talks about supplements and nutrition in a straightforward, no-nonsense way, helping viewers understand what they’re taking and why it matters.