• CLIMBING MOUNTAINS
  • CHASING GRANDKIDS
  • FIGHTING FATIGUE

Daily energy support for people 50+

Discover Fighting Fatigue

Why Prime Fifty?

We believe ageing isn’t about limitation. It’s about supporting your body to stay active, capable and independent. Prime Fifty is here to help you live the life you want to live.

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What your body starts to need after 50 that it didn't need before

Discover how your nutritional needs change after 50 and what the science says about maintaining strength, clarity and resilience.

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Get on track with our 60-second supplement finder

Answer a few quick questions about your goals and lifestyle, and we’ll recommend the Prime Fifty supplements best suited to help you stay strong, capable and in control.

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Growing older is inevitable. What really matters is staying physically capable, mentally sharp and independent. How well we age is far more within our own control than most people realise, and nutrition plays a major role.

Dr Max Gowland, PhD

as seen in

From the journal

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Why Prime Fifty?

We believe ageing isn’t about limitation. It’s about supporting your body to stay active, capable and independent. Prime Fifty is here to help you live the life you want to live.

What your body needs after 50 that it didn't need before

Living longer sounds good, but living well is what matters. Discover how your nutritional needs change after 50 and what the science says about maintaining strength, clarity and resilience.

Discover our Healthy Ageing Blend

As well as targeted support for your health goals, most Prime Fifty supplements also include our Healthy Ageing Blend – extra vitamins, minerals and nutrients that help to build a strong foundation for your health as you age.