BEAUTY FROM INNER HEALTH

4.6
Rated 4.6 out of 5 stars
40 Reviews

Two complementary beauty formulas — high-strength marine collagen peptides paired with a daily gummy packed with skin, hair and nail nutrients.

BEAUTY FROM WITHIN

PROTECTION

NOURISHMENT

Who’s it for?


Anyone over 50 who wants to take a more complete approach to beauty nutrition — not just plugging one gap, but covering both the structural and the dietary side of skin, hair and nail health. It's a natural fit for people who've noticed their skin losing a bit of its former firmness or elasticity, or whose hair and nails aren't quite what they were, and who want a simple daily routine that addresses it properly. The combination of a gel sachet and a chewable gummy also makes this one of the more enjoyable supplement routines going.

The Healthy Ageing Blend

Most supplements in the Prime Fifty range include our Healthy Ageing Blend: important vitamins and minerals often lacking in 50+ diets, according to UK diet and nutrition data. 

The blend includes vitamin D to support bones, muscles and immunity, B vitamins for energy and a healthy heart, zinc for immune and cognitive support, antioxidants to help protect cells from oxidative stress, and chromium for healthy blood sugar balance. Where possible, these important nutrients are always added, no matter which health area you’re targeting.

Together with BioPerine®, a patented black pepper extract shown to support absorption, these nutrients build a strong foundation for your health as you age.

Learn more

Movement, strength and stability

Staying mobile as we get older depends on healthy joints that move smoothly and strong bones for stability and support. As we age, natural changes and wear and tear make nutrition all the more important for maintaining them.

Prime Fifty’s Healthy Joints & Bones is designed specifically for the over 50s with comprehensive support for joints, bones and connective tissue, helping to maintain movement, strength and stability.

Beauty from within — nourished at the source

Collagen is the structural protein that keeps skin firm, hair strong and nails healthy. After 50, your body makes less of it — and it shows. Collagen delivers 5,000mg of high-strength marine collagen peptides daily, broken down for easy absorption, so it can reach the tissues that actually need it.

"Our bone strength peaks early on – around the age of 30 – and gradually declines. Meanwhile, the cartilage and connective tissues that protect our joints take on more wear and tear as we age. This formula provides comprehensive support for both bone density and joint structure, to help maintain your mobility, strength and stability."

Dr. Max Gowland, PhD

Hyaluronic acid for beautiful skin

Hyaluronic acid (HA), also known as hyaluronan, is a naturally occurring molecule found in our skin, eyes, and joints which declines with age. It has a powerful ability to hold onto moisture in the skin, with a single molecule holding up to 1,000 times its own weight in water. About half of the HA in our bodies is found in the skin, where it acts like a sponge to keep skin hydrated and prevent wrinkle appearance.

Bio-marine Collagen Peptides

A highly absorbable form of hydrolysed collagen peptides, researched over decades as a front-line skin health nutrient. Breaking down the large collagen molecule into smaller pieces called peptides makes them much easier to absorb. Collagen is known to be a key structural protein, together with elastin, which maintains skin structure and firmness.

Vitamin E, C, Zinc & Selenium for cell protection

Antioxidant nutrients protecting skin cells from harmful oxidative stress, mostly as a result of sunlight exposure, but can also be caused by pollution, stress or poor diet.

Customer testimonials

Rachel

I have seen a noticeable difference in my skin and nails

Really enjoying this collagen, its easy to take and the taste is actual nice. I have seen a noticeable difference in my skin and nails, clearer and stronger.

Danielle G

Fabulous!

Fabulous! The difference in the quality of my skin, hair, nails, joints etc is incredible and all very much for the better! Love it!

--

Dawn D

I wouldn’t be without it

Been using these for 12 months plus, wouldn't be without them, I am in my 70's & they have helpThis product really has helped my skin through a weight loss journey- skin is on the change and I wouldn’t be without it 😊

FAQ

For honest help and advice, our award-winning team is here Monday to Friday from 9am to 5pm.

Freephone 0800 107 5995

From outside the UK
+44 (0) 1223 750 874

From the journal

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Why Prime Fifty?

We believe ageing isn’t about limitation. It’s about supporting your body to stay capable, active, capable and independent. Prime Fifty is here to help you live the life you want to live.

What your body needs after 50 that it didn't need before

Living longer sounds good, but living well is what matters. Discover how your nutritional needs change after 50 and what the science says about maintaining strength, clarity and resilience.

Discover our Healthy Ageing Blend

As well as targeted support for your health goals, most Prime Fifty supplements also include our Healthy Ageing Blend – extra vitamins, minerals and nutrients that help to build a strong foundation for your health as you age.

4.6
Rated 4.6 out of 5 stars
Based on 40 reviews
Total 5 star reviews: 28 Total 4 star reviews: 9 Total 3 star reviews: 3 Total 2 star reviews: 0 Total 1 star reviews: 0
93%would recommend these products
40 reviews
  • GD
    Gillian D.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    COLLAGEN
    I recommend this product
    Rated 4 out of 5 stars
    5 months ago
    Collagen

    It tastes okay considering it’s bone marrow like my mum made aspic of. Trouble is I’m taking it as on Lojong term steroids and now have very thin skin which tear easily. May take sometime and also very expensive as medicine . I get fed up with the tops plastics falling on the floor completely y recyclable.

  • AH
    Ann H.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    COLLAGEN
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    Collagen

    Easy to take. Pleasant taste. It's a jell like consistency which I thought may not suit me but its ok. Half way through my first month. Good so far.

  • DD
    Dawn D.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    COLLAGEN
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Collagen

    This product really has helped my skin through a weight loss journey- skin is on the change and I wouldn’t be without it 😊

  • DD
    Dawn D.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    COLLAGEN
    I recommend this product
    Rated 5 out of 5 stars
    9 months ago
    Collagen

    This product has given my skin a much needed lift after a vlc diet left my skin lacking

  • DG
    Danielle G.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    COLLAGEN
    I recommend this product
    Rated 5 out of 5 stars
    10 months ago
    Collagen

    Fabulous! The difference in the quality of my skin, hair, nails, joints etc is incredible and all very much for the better! Love it!