Vision Support
Daily support for clear vision and healthy eyes in adults 50+
CLARITY
PROTECTION
EVERYDAY CONFIDENCE
- Supports healthy eyes and vision
- Helps protect eye cells from oxidative stress
- Designed specifically for adults over 50, based on landmark eye health research
Clear, comfortable vision plays such an important role in everyday life, whether it’s reading, using screens or driving. As we get older, natural changes in the macula and long-term exposure to light and oxidative stress can start to affect our clarity and confidence.
Scientific studies have identified key nutrients for supporting eye health such as vitamin A, riboflavin, zinc, omega 3 fatty acids, lutein and zeaxanthin, many of which are lacking in the diets of adults 50+. Good nutrition helps maintain healthy vision from the inside out.
Vision Support combines targeted vitamins, minerals and antioxidants with omega 3 fatty acids, delivered in a two-part daily dose to protect and support the eyes as we age.
Supports clear, healthy vision – with retinol (vitamin A), riboflavin (vitamin B2), and zinc, essential nutrients often lacking in 50+ diets but are important for normal vision, helping to protect against cell damage and age-related diseases.
Protects the macula with lutein and zeaxanthin – lutein and zeaxanthin are antioxidant-rich carotenoids naturally found in the macula – the vital centre of the retina – where they act as a natural ‘sunblock’, filtering harmful blue light to prevent cell damage.
Supports a healthy retina with omega 3 fatty acids – with omega 3 DHA, a fatty acid and structural component of the retina that constantly needs to be topped up from our diets to maintain clear and healthy vision.
Protects eye cells against oxidative stress – Antioxidants such as vitamin E, selenium also help protect eyes from cellular damage caused by light exposure.
Based on landmark eye health research – the Vision Support formula is inspired by the AREDS2 study, one of the largest clinical trials ever conducted about age-related macular health, with lutein, zeaxanthin, vitamins C and E, zinc, copper and selenium identified as key nutrients for healthy vision.
Includes our Healthy Ageing Blend – a blend of vitamins and minerals often lacking in 50+ diets but important for general health as we age, including muscle function, heart health, blood sugar balance, immune resilience and cellular protection.
Supports nutrient absorption – with easy-to-absorb mineral forms, plus Bioperine®, a patented black pepper extract shown to increase the absorption of vitamins and minerals, which can become harder for the older gut.
Take one tablet and one softgel daily, preferably together, with a cold drink at mealtimes.
28 tablets and 28 softgels, 28-day supply
| Ingredient | Per tablet | % NRV* |
|---|---|---|
| Vitamin A | 400µg | 50% |
| Vitamin D3 | 20µg (800 IU) | 400% |
| Vitamin E | 26mg (ɑ-TE)# | 217% |
| Vitamin C | 160mg | 200% |
| Vitamin B2 (Riboflavin) | 4.2mg | 300% |
| Vitamin B6 | 10mg | 714% |
| Folic Acid | 200µg | 100% |
| L-Methyl Folate | 50µg | 25% |
| Vitamin B12 | 25µg | 1000% |
| Calcium | 240mg | 30% |
| Magnesium | 60mg | 16% |
| Iron | 7mg | 50% |
| Zinc | 15mg | 150% |
| Copper | 2mg | 200% |
| Manganese | 2mg | 100% |
| Selenium | 110µg | 200% |
| Chromium | 40µg | 100% |
| Iodine | 150µg | 100% |
| Bilberry Extract | 50mg | N/A |
| Grape Seed Extract | 25mg | N/A |
| Lutein | 10mg | N/A |
| Zeaxanthin | 2mg | N/A |
| BioPerine® Black Pepper Extract |
3mg | N/A |
| Ingredient | Per softgel | % NRV* |
|---|---|---|
| Fish Oil of which Omega 3 including EPA including DHA |
500mg 300mg 30mg 200mg |
N/A |
| Vitamin E | 6mg (α-TE)# | 50% |
* Nutrient Reference Value #a-TE: alpha-Tocopherol Equivalent; IU: International Units
TABLET: Calcium Carbonate Prep (Maltrodextrin), Bulking Agent (Microcrystalline Cellulose), Vitamin C Prep (Ascorbic Acid, Hydroxypropyl Methylcellulose), Magnesium Oxide, Magnesium Citrate, Lutein Prep (Maltodextrin, Tagetes erecta L. Extract), Tablet Coating (Polyvinyl Alcohol, Colour (Titanium Dioxide, Spirulina), Polyethylene Glycol, Talc), Zeaxanthin Prep (Maltodextrin), Vitamin E Prep (D-a Tocopherol Acetate, Corn Starch, Silicon Dioxide, D-a-Tocopherol Acid Succinate), Grape (Vitis vinifera L.) Seed Extract Prep (Maltodextrin), Anticaking Agent (Magnesium Stearate), Ferrous Fumarate, Zinc Oxide, Vitamin B6 (Pyridoxine Hydrochloride), Anticaking Agent (Silicon Dioxide), Vitamin D3 Prep (Cholecalciferol), Zinc Citrate, Ferrous Citrate, Vitamin A Prep (Vitamin A Acetate, Sodium Ascorbate, Tocopherol), Manganese Sulphate, Riboflavin, Copper Sulphate, BioPerine® Black Pepper (Piper nigrum) Extract, Manganese Citrate, Copper Citrate, Bilberry (Vaccinium ulginosum) Extract (Maltodextrin), Chromium Picolinate, Folic Acid, Sodium Selenate, Potassium Iodide, 5-Methyltetrahydrofolic Acid, Vitamin B12 (Methylcobalamin).
SOFTGEL: Fish Oil, Capsule Shell (Bovine Gelatin, Glycerol), Vitamin E (DL Alpha Tocopheryl Acetate).
Food supplements should not be used as a substitute for a varied and balanced diet or a healthy lifestyle. If you are pregnant, breastfeeding, taking any medication or are under medical supervision, please consult a doctor or pharmacist before taking supplements. If you suffer any adverse reaction whilst using a supplement, discontinue use and consult your doctor. Keep out of reach of children. Allergens are highlighted in bold within the ingredients list.
Who’s it for?
Vision Support is designed for anyone over 50 who wants to support normal vision and eye health. It may be particularly helpful if you spend a lot of time reading or using screens, have noticed changes in your visual clarity, or are looking to proactively support your eye health.
The Healthy Ageing Blend
Most supplements in the Prime Fifty range include our Healthy Ageing Blend: important vitamins and minerals often lacking in 50+ diets, according to UK diet and nutrition data.
The blend includes vitamin D to support bones, muscles and immunity, B vitamins for energy and a healthy heart, zinc for immune and cognitive support, antioxidants to help protect cells from oxidative stress, and chromium for healthy blood sugar balance. Where possible, these important nutrients are always added, no matter which health area you’re targeting.
Together with BioPerine®, a patented black pepper extract shown to support absorption, these nutrients build a strong foundation for your health as you age.
"The macula at the centre of the retina is constantly exposed to light and oxidative stress as we age. The biggest eye study in the world, AREDS2, identified lutein, zeaxanthin, zinc and other key nutrients to support it. This formulation reflects that evidence-led approach."
The fatty acid DHA (docosahexaenoic acid) is a key building block for eye structure. DHA is highly concentrated in the retina, where it’s important for clear vision. It gets continually used and oxidised and so needs constant replenishment.
Research has found that healthy eyes contain high levels of nutrients called lutein and zeaxanthin, types of carotenoid that can filter damaging, high-energy blue wavelength light by as much as 90 percent. These are found in the macula, a tiny part of the eye at the centre of the retina used for distinguishing colours, fine detail, and central vision – vital for activities like reading, writing and driving.
Lutein and zeaxanthin are powerful antioxidants, protecting eyes from issues linked to oxidative stress such as fatigue, and age-related macular degeneration (AMD). Although we can top up lutein and zeaxanthin from eggs, dark leafy greens like kale, and brightly coloured fruit and veg like carrots and corn, many of us aren’t getting enough of these essential nutrients.
Nutrition isn't just about what you put into your body, it’s about what your body can actually use. Breaking down and absorbing nutrients from what we eat becomes harder as we age, caused by reduced stomach acid and other factors. That can affect how well we extract vitamins and minerals from both food and supplements.
That’s why we include BioPerine®, a patented extract of piperine from black pepper shown by multiple studies to enhance the bioavailability of a wide range of vitamins, minerals and other nutrients, helping your body put them to use.
Customer testimonials
PP
These are making a difference
I have been taking these for 3 months and will continue in the future. My optician said they will be beneficial to my eye health. She also said taking eye supplements can make a difference of 30 percent to your sight I have blethitis and these are making a difference and I highly recommend them.
Maria
I noticed the difference on my eyes for the better.
I'm very happy for the supplements. I have been taking this supplements for a short time. I noticed the difference on my eyes for the better.
Mr T
Exactly as promised
I have been using this product for about a year now. It has helped my eyesight from deteriorating any further so i will recommend it.
FAQ
For honest help and advice, our award-winning team is here Monday to Friday from 9am to 5pm.
Freephone 0800 107 5995
From outside the UK
+44 (0) 1223 750 874
Do you ship overseas?
Yes, we ship all over the world. Shipping costs will apply.
How long until I feel a benefit?
This can vary from person to person, and also depends on the product and the benefit you're looking for. Supplements aren't pharmaceutical drugs, and they won't have an immediate effect.
Some supplements work in the background, delivering long-term health benefits without noticeable short-term differences.
But for most products, the active ingredient in your supplement needs to build up to sufficient levels in the body to begin to have an effect. In general, you should notice a benefit after 4-8 weeks of supplementation.
If you have a question about a specific product, please contact our Customer Care team for more detailed advice. hello@primefifty.com
I’m taking prescribed medication. Can I still take supplements?
If you’re taking any medication or are under medical supervision, please make sure that you consult a doctor or pharmacist before taking any supplements.
How do your subscriptions work and how do I pay for them?
Our subscriptions are designed to make life easier and ensure you never run out of your supplements.
Once subscribed, your order is automatically processed and delivered based on your chosen schedule – every 28 days.
Payments are processed automatically at the start of each subscription cycle, so you don’t need to worry about reordering manually.
You’ll receive a 3-day reminder before each shipment, and our subscriptions are fully flexible – you can amend, pause, or cancel at any time to suit your needs.
From the journal
Why Prime Fifty?
We believe ageing isn’t about limitation. It’s about supporting your body to stay capable, active, capable and independent. Prime Fifty is here to help you live the life you want to live.
What your body needs after 50 that it didn't need before
Living longer sounds good, but living well is what matters. Discover how your nutritional needs change after 50 and what the science says about maintaining strength, clarity and resilience.
Discover our Healthy Ageing Blend
As well as targeted support for your health goals, most Prime Fifty supplements also include our Healthy Ageing Blend – extra vitamins, minerals and nutrients that help to build a strong foundation for your health as you age.