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STRONG AND FLEXIBLE

4.5

Rated 4.5 out of 5 stars

122 Reviews

Comprehensive collagen support for joints, bones, skin and nails — two targeted formulas working together from within.

STRENGTH

Stability

MOVEMENT

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Free UK Delivery, Every 28 Days

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Why it matters after 50

Healthy Joints & Bones for joint flexibility, bone strength and connective tissue support — with front-line nutrients including glucosamine, chondroitin and vitamin K
Collagen for healthy, glowing skin, hair and nails, with 5,000mg of high-strength marine collagen peptides per daily sachet
Both formulas designed specifically for the over 50s, based on the science of ageing and UK nutrition research

Collagen is the body's most abundant structural protein. It's what gives joints their cushioning, bones their framework, and skin its firmness. The problem is that from around the age of 30, your body gradually makes less of it — and after 50, that decline starts to matter more.

Joint cartilage faces greater wear and tear. Bone density slowly falls. Skin loses some of its elasticity. And many of the nutrients that could help are the very ones missing from most 50+ diets.

This bundle pairs two formulas that tackle these changes from different angles — one focused on your joints and bones, the other on your skin, hair and nails — so you're not just addressing one part of the picture.

How it works

Healthy Joints & Bones

Joints need more than one nutrient to stay healthy, which is why this formula takes a broad approach. Glucosamine and chondroitin — both found naturally in joint cartilage — are the front-line ingredients, supported by hydrolysed collagen, MSM and hyaluronic acid to help maintain cartilage and the connective tissues around your joints.

For bones, calcium, zinc and vitamins D and K work together — not just to provide the raw material, but to make sure it actually gets where it's needed. Vitamin K plays a key role in directing calcium from the blood into the bones, where it strengthens them. Vitamin D supports absorption and has been shown to help reduce the risk of falls in the over-60s — falling being a key risk factor for fractures. Calcium and vitamin D together have also been shown to help reduce bone mineral loss in postmenopausal women.

Rounding things out, selenium, zinc and vitamin C help protect joint tissues from oxidative stress, which tends to increase with age. And BioPerine® — a patented black pepper extract — is included to help the body absorb the vitamins and minerals more effectively, because absorption can become less efficient as we get older.

Collagen

Most collagen supplements fail because the collagen molecule is simply too large to be properly absorbed. This formula uses hydrolysed marine collagen — broken down into smaller fragments called peptides — which research has shown to be far more bioavailable, meaning it can actually reach the tissues that need it.

Each daily sachet delivers 5,000mg of these bio-marine collagen peptides, alongside hyaluronic acid and MSM to further support skin structure, and vitamin C to help the body use the collagen it absorbs more effectively.

The rest of the formula is built around what 50+ adults are often actually missing. Biotin for hair and nails. Zinc, selenium and iodine for healthy skin. Vitamins C and E as antioxidants, helping to protect skin cells from the daily damage caused by sunlight, pollution and other environmental stressors. It all comes in a passion fruit flavoured gel sachet — no mixing, no capsules, just squeeze and go.

How to take

Healthy Joints & Bones — two tablets a day with a cold drink at mealtimes. Each pack contains 56 tablets — a full 28-day supply. Gluten-free and lactose-free.

Collagen — one sachet a day. Tear open and squeeze directly into your mouth, or stir into a yogurt or smoothie if you prefer. 28 sachets per pack, 28-day supply. Gluten-free and lactose-free.

Ingredients & nutritional information

Collagen:

Ingredient	Per sachet	% NRV*
Vitamin A	150µg (RE)^#	19%
Vitamin D3	20µg (800 IU)	400%
Vitamin E (a-TE)	20mg	167%
Vitamin C	160mg	200%
Vitamin B6	1.4mg	100%
Folic Acid	100µg	50%
Vitamin B12	5µg	200%
Biotin	200µg	400%
Zinc	12mg	120%
Manganese	1mg	50%
Selenium	55µg	100%
Iodine	38µg	25%
Bio-Marine Collagen Peptides	5,000mg	N/A
Hyaluronic Acid	50mg	N/A
MSM (Methyl Sulphonyl Methane)	50mg	N/A
L-Cysteine	25mg	N/A
Evening Primrose Oil	20mg	N/A

* Nutrient Reference Value #RE: Retinol Equivalent; a-TE: alpha-Tocopherol Equivalent

Water, Marine Hydrolysed Collagen (Fish), Acidifying Agent (Citric Acid), Gelling Agent (Cellulose Gum), Natural Flavouring, Vitamin C (Sodium Ascorbate), Sodium Hyaluronate, Methylsulfonylmethane, Zinc Citrate Dihydrate, L-Cysteine, Evening Primrose (Oenothera biennis) Oil Powder, Vitamin E Prep (DL-Alpha-Tocopheryl Acetate), Preservative (Potassium Sorbate), Manganese Gluconate, Vitamin B6 (Pyridoxine Hydrochloride), Folic Acid, D-Biotin, Vitamin A Acetate (Retinol), Sweetener (Sucralose), Sodium Selenite, Potassium Iodide, Vitamin D3 Prep (Cholecalciferol), Vitamin B12 (Methylcobalamin).

Gluten Free.
Lactose Free.

Healthy Joints & Bones

Ingredient	Per two tablets	%NRV*
Vitamin D3	20µg (800IU)	400%
Vitamin E	12mg (ɑ-TE)#	100%
Vitamin K (K1 + K2)	150µg	200%
Vitamin C	160mg	200%
Riboflavin (Vitamin B2)	4.2mg	300%
Vitamin B6	5mg	357%
Folic Acid (as Folate)	200µg	100%
Vitamin B12	25µg	1000%
Calcium	195mg	24%
Zinc	7mg	70%
Copper	1mg	100%
Manganese	1mg	50%
Selenium	71µg	129
Chromium	30µg	75%
Glucosamine Sulphate 2KCl providing Glucosamine	1000mg 592mg	N/A
Chondroitin Sulphate	250mg	N/A
Hydrolysed Collagen	100mg	N/A
MSM	50mg	N/A
Hyaluronic Acid	5mg
Grape Seed Extract (Equiv to)	25mg	N/A
BioPerine®	3mg	N/A

* Nutrient Reference Value #ɑ-TE: alpha-Tocopherol Equivalent

IU: International Units

If you are taking anti-coagulants (blood thinners) do not take this product except on the advice of a doctor. You should only take 1 tablet instead of the full dose.

Glucosamine Sulphate 2KCl Prep (Polyvinylpyrrolidone) (Crustaceans), Calcium Carbonate Prep (Maltodextrin), Chondroitin Sulphate Sodium (Fish), Vitamin C Prep (Ascorbic Acid, Hydroxypropyl Methylcellulose), Hydrolysed Marine Collagen (Fish), Coating (Calcium Carbonate, Hydroxypropyl Methylcellulose, Isomalt, Medium Chain Triglycerides), Bulking Agent (Cellulose), MSM (Methylsulphonyl Methane), Vitamin E Prep (DL-ɑ-Tocopherol Acetate, Silicon Dioxide), Anticaking Agent (Magnesium Stearate), Vitamin D3 Prep (Cholecalciferol), Zinc Oxide, Pyridoxine Hydrochloride, Hyaluronic Acid, Riboflavin, Zinc Citrate, BioPerine® Black Pepper (Piper nigrum) Extract, Manganese Sulphate, Copper Sulphate, Vitamin K1 Prep (Maltodextrin), Vitamin K2 Prep (Microcrystalline Cellulose), Manganese Citrate, Copper Citrate,L-5-Methyltetrahydrofolate Calcium, Chromium Picolinate, Grape (Vitis vinifera) Seed Extract, Sodium Selenate, Methylcobalamin.

If you are taking anti-coagulants (blood thinners) do not take this product except on the advice of a doctor. You should only take 1 tablet instead of the full dose.

Food supplements should not be used as a substitute for a varied and balanced diet or a healthy lifestyle. If you are pregnant, breastfeeding, taking any medication or are under medical supervision, please consult a doctor or pharmacist before taking supplements. If you suffer any adverse reaction whilst using a supplement, discontinue use and consult your doctor. Keep out of reach of children. Allergens are highlighted in bold within the ingredients list.

STRONG AND FLEXIBLE

Who’s it for?

Anyone over 50 who wants to look after their joints and bones without neglecting their skin — or vice versa. It's a natural pairing for people who've started to notice changes in joint comfort, mobility or skin firmness, and want a routine that covers both without having to piece it together themselves.

Worth noting: if you're on anti-coagulant medication (blood thinners), please speak to your doctor before taking Healthy Joints & Bones. If they're happy for you to take it, stick to one tablet per day rather than the full two-tablet dose.

The Healthy Ageing Blend

Most supplements in the Prime Fifty range include our Healthy Ageing Blend: important vitamins and minerals often lacking in 50+ diets, according to UK diet and nutrition data.

The blend includes vitamin D to support bones, muscles and immunity, B vitamins for energy and a healthy heart, zinc for immune and cognitive support, antioxidants to help protect cells from oxidative stress, and chromium for healthy blood sugar balance. Where possible, these important nutrients are always added, no matter which health area you’re targeting.

Together with BioPerine®, a patented black pepper extract shown to support absorption, these nutrients build a strong foundation for your health as you age.

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Movement, strength and stability

Staying mobile as we get older depends on healthy joints that move smoothly and strong bones for stability and support. As we age, natural changes and wear and tear make nutrition all the more important for maintaining them.

Prime Fifty’s Healthy Joints & Bones is designed specifically for the over 50s with comprehensive support for joints, bones and connective tissue, helping to maintain movement, strength and stability.

Beauty from within — nourished at the source

Collagen is the structural protein that keeps skin firm, hair strong and nails healthy. After 50, your body makes less of it — and it shows. Collagen delivers 5,000mg of high-strength marine collagen peptides daily, broken down for easy absorption, so it can reach the tissues that actually need it.

"Our bone strength peaks early on – around the age of 30 – and gradually declines. Meanwhile, the cartilage and connective tissues that protect our joints take on more wear and tear as we age. This formula provides comprehensive support for both bone density and joint structure, to help maintain your mobility, strength and stability."

Dr. Max Gowland, PhD

Glucosamine for resilient joints

A basic building block of cartilage in joints, glucosamine is important for maintaining its elasticity and strength. It also helps reduce damage to joints from daily wear and tear.

Bio-marine Collagen Peptides

A highly absorbable form of hydrolysed collagen peptides, researched over decades as a front-line skin health nutrient. Breaking down the large collagen molecule into smaller pieces called peptides makes them much easier to absorb. Collagen is known to be a key structural protein, together with elastin, which maintains skin structure and firmness.

Vitamin E, C, Zinc & Selenium for cell protection

Antioxidant nutrients protecting skin cells from harmful oxidative stress, mostly as a result of sunlight exposure, but can also be caused by pollution, stress or poor diet.

Customer testimonials

Mr Richardson

I highly recommend them

I have been using these for over a year, if i dont take any for a couple of days my joints feel tight and sore. I highly recommend them.

Rachel

I have seen a noticeable difference in my skin and nails

Really enjoying this collagen, its easy to take and the taste is actual nice. I have seen a noticeable difference in my skin and nails, clearer and stronger.

Dawn D

I wouldn’t be without it

Been using these for 12 months plus, wouldn't be without them, I am in my 70's & they have helpThis product really has helped my skin through a weight loss journey- skin is on the change and I wouldn’t be without it 😊

FAQ

For honest help and advice, our award-winning team is here Monday to Friday from 9am to 5pm.

Freephone 0800 107 5995

From outside the UK
+44 (0) 1223 750 874

Do you ship overseas?

Yes, we ship all over the world. Shipping costs will apply.

How long until I feel a benefit?

This can vary from person to person, and also depends on the product and the benefit you're looking for. Supplements aren't pharmaceutical drugs, and they won't have an immediate effect.

Some supplements work in the background, delivering long-term health benefits without noticeable short-term differences.

But for most products, the active ingredient in your supplement needs to build up to sufficient levels in the body to begin to have an effect. In general, you should notice a benefit after 4-8 weeks of supplementation.

If you have a question about a specific product, please contact our Customer Care team for more detailed advice. hello@primefifty.com

I’m taking prescribed medication. Can I still take supplements?

If you’re taking any medication or are under medical supervision, please make sure that you consult a doctor or pharmacist before taking any supplements.

How do your subscriptions work and how do I pay for them?

Our subscriptions are designed to make life easier and ensure you never run out of your supplements.

Once subscribed, your order is automatically processed and delivered based on your chosen schedule – every 28 days.

Payments are processed automatically at the start of each subscription cycle, so you don’t need to worry about reordering manually.

You’ll receive a 3-day reminder before each shipment, and our subscriptions are fully flexible – you can amend, pause, or cancel at any time to suit your needs.

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Why Prime Fifty?

We believe ageing isn’t about limitation. It’s about supporting your body to stay capable, active, capable and independent. Prime Fifty is here to help you live the life you want to live.

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What your body needs after 50 that it didn't need before

Living longer sounds good, but living well is what matters. Discover how your nutritional needs change after 50 and what the science says about maintaining strength, clarity and resilience.

Learn more

Discover our Healthy Ageing Blend

As well as targeted support for your health goals, most Prime Fifty supplements also include our Healthy Ageing Blend – extra vitamins, minerals and nutrients that help to build a strong foundation for your health as you age.

Learn More

STRONG AND FLEXIBLE

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